What is social intelligence?

Social media intelligence is a capability to acquire information online; the skill to discern its relevance, context and meaning; and the ability to identify actions based on its insights.  Intelligence at its core is the ability of a species to acquire information and adapt its behavior to ensure its survival.  Change is inevitable.  Evolution is taking action based on intelligence.  Social media intelligence aids in targeting areas for brands to evolve their business strategies and operating procedures.  It adds analysis and explanation to the unfiltered voice of the customer to provide prioritization and mitigates people exuberantly chasing elements that are of limited significance.